life without wifi

BRONZE - EFFIE BRAZIL 2019 / DIRECTED BY JONES & TINO
For Chevrolet's biggest launch in the last ten years, we needed to develop a campaign that could be able to highlight the main feature of the new Onix 2020 - Brazil's first car with wi-fi. So we decided  to revoke the identity of our competitors by stating on our TVC's that, after us, a car without wi-fi would no longer be a car. On top of that, the project had a one-minute live streaming on Rede Globo's prime time journalistic attraction.