about me
I’m a creative director with over twenty years of experience developing concept-driven work that connects brands to culture in relevant, human ways.
My background spans global agencies such as Crispin Porter + Bogusky, Dentsu Creative, McCann Brazil, Publicis Groupe, and VMLY&R, where I’ve led teams and projects focused on ideas that spark conversation, not just output.
Alongside my work in advertising, I’m also a Creative Writing teacher at the British School of Creative Arts, which deeply informs my approach to storytelling, language, and concept development.
EDUCATION
GRAD
PUC SP - Social Communications, Advertising
POST GRAD
USP - Digital Communications Management
MENTIONS & PUBLICATIONS
// Ad Age (Cannes Lions Predictions)
Canon: No Click, No Prompt among the top 53 campaigns to win
// The Brazilian Creative Club
Why does the Club is part of my history?
// Propmark Creative Leaders Special Edition
Being authentic in a homogenized creative industry
My background spans global agencies such as Crispin Porter + Bogusky, Dentsu Creative, McCann Brazil, Publicis Groupe, and VMLY&R, where I’ve led teams and projects focused on ideas that spark conversation, not just output.
Alongside my work in advertising, I’m also a Creative Writing teacher at the British School of Creative Arts, which deeply informs my approach to storytelling, language, and concept development.
EDUCATION
GRAD
PUC SP - Social Communications, Advertising
POST GRAD
USP - Digital Communications Management
MENTIONS & PUBLICATIONS
// Ad Age (Cannes Lions Predictions)
Canon: No Click, No Prompt among the top 53 campaigns to win
// The Brazilian Creative Club
Why does the Club is part of my history?
// Propmark Creative Leaders Special Edition
Being authentic in a homogenized creative industry
AWARDS & RECOGNITION
2025 - Shortlist / Film - Cannes Lions - No Click, No Prompt for Canon
2025 - Merit / Film & Video - The One Show - No Click, No Prompt for Canon
2025 - Bronze / Craft In Writing - ADC Awards - No Click, No Prompt for Canon
2025 - Merit / Film - ADC Awards - No Click, No Prompt for Canon
2025 - Shortlist / Print - The Clios - No Click, No Prompt for Canon
2025 - Brazil's Creative Club / Merit (In-Book) - No Click, No Prompt for Canon
2025 - Featured on Luerzer's Archive 230th Edition / Shark Coat
2025 - Gerety Awards Executive Jury Member
2024 - Silver - Effie Brazil - Electrolux: From challenger to leader
2021 - Brazil's Creative Club / Merit (In-Book) - Not Today Calendar for Ciclocidade
2020 - Gold - Effie Latam - Chevrolet Tracker's Chega de Arrependimento
2019 - Bronze - Effie Brazil - Life Without Wifi / Menos Nunca Mais for Chevrolet
2018 - Gold - Effie Latam - OnixDay for Chevrolet
2011 - Gold - Cannes Lions - Come Back Ferrorama for Estrela Toys
DROP ME A LINE ;)
arianedgarcia@gmail.com
2025 - Shortlist / Film - Cannes Lions - No Click, No Prompt for Canon
2025 - Merit / Film & Video - The One Show - No Click, No Prompt for Canon
2025 - Bronze / Craft In Writing - ADC Awards - No Click, No Prompt for Canon
2025 - Merit / Film - ADC Awards - No Click, No Prompt for Canon
2025 - Shortlist / Print - The Clios - No Click, No Prompt for Canon
2025 - Brazil's Creative Club / Merit (In-Book) - No Click, No Prompt for Canon
2025 - Featured on Luerzer's Archive 230th Edition / Shark Coat
2025 - Gerety Awards Executive Jury Member
2024 - Silver - Effie Brazil - Electrolux: From challenger to leader
2021 - Brazil's Creative Club / Merit (In-Book) - Not Today Calendar for Ciclocidade
2020 - Gold - Effie Latam - Chevrolet Tracker's Chega de Arrependimento
2019 - Bronze - Effie Brazil - Life Without Wifi / Menos Nunca Mais for Chevrolet
2018 - Gold - Effie Latam - OnixDay for Chevrolet
2011 - Gold - Cannes Lions - Come Back Ferrorama for Estrela Toys
DROP ME A LINE ;)
arianedgarcia@gmail.com