loreal scarves

A woman's personality is usually manifested through her hair. But women who don't have hair also deserve the chance to show their identity. For this reason, L'óreal decided to offer power of expression to those facing cancer treatment, developing (in a partnership with Scarf.me)a more inclusive version of its main product: Lóreal Imedia Excellence. Well known brazilian female artists were invited to draw scarves with exactly the same color options of the original Imedia dyes. After that, we created a new Imedia package that looked just like the traditional one - except by the models in the front face of the box and the content inside of it.