onix day
// GOLD - EFFIE AWARDS 2018
Chevrolet is Lollapalooza's official sponsor in Brazil. With this in mind, the brand gave us a clear briefing: "go big or go home". The main goal was to cause impact in social media, but we suggested something different: an extra day of festival exclusively opened for Onix (the leading car model in sales) owners - also powered by an influencer-led ticket hunt. The event was spectacular and everyone was ready to activate "Mode Onix" with us.
Chevrolet is Lollapalooza's official sponsor in Brazil. With this in mind, the brand gave us a clear briefing: "go big or go home". The main goal was to cause impact in social media, but we suggested something different: an extra day of festival exclusively opened for Onix (the leading car model in sales) owners - also powered by an influencer-led ticket hunt. The event was spectacular and everyone was ready to activate "Mode Onix" with us.